dear all,
This week our bank was in news for having unveiled a mascot/a new slogan /a vision and a mission statement.
it is necessary to explain why a mascot when no other bank has it.
many years back i still remember a dog used to be a mascot or probably a part of logo of Syndicate bank. Probably the bank had that to signify that the bank was faithful to the demands of the customer.Similarly air India 's Maharaja welcoming the guests to tell that they welcome the guest with all humility.
Mascot is used by institutions to state their ethos and let the stakeholders know what they stand for. It also has a recall value. A symbol generally has a better recall value than words. We as Andhra Bank has been serving the society for last 85 years. In AP we are strong well known homegrown brand. However elsewhere we are not that well known. You a be aware we are opening a large number of branches outside Andhra during this year. Further during the last year we have transformed to a full CBS bank. Hence we need to position ourselves in league with those banks who are hi tech oriented, targeting to all types of customers,- young and not so young, all income classes including high net worth clients and more so would like t6o present ourselves as a pan Indian bank having geographical spread all over the country.
This needed some symbol which should depict everything we stand for.
Dolphin is an intelligent responsive and a friendly animal besides being eversmiling. Hence this was chosen as our mascot. Our mascot is named Dolle- Dol from dolphin and L being lovable and E is added in red to identify with technology. DOLLE (pronounced as DOLLY) is a very popular name.
We also change the slogan as
ANDHRA BANK
ENTER KEY
for all your needs
The idea was to keep this slogan simple, brief and state our philosophy to our customers. Enter key is to stress on our modern technology. So it is a combination of visual and words.
No logo mascot or slogan is good enough unless it is backed by the action which has been promised in the mascots/slogans.
To come up to the expectations we are bringing out several new products including technology products. Already we have mobile alerts (PUSH CATEGORY) and we are in few days going to start PULL CATEGORY sms alerts. We have Internet banking already in place. Last week we also launched flexi RD scheme. We also have recently launched AB speedways - a scheme for immediate remittance from abroad for NRIs. We are coming out with online stock trading shortly. Hence I feel we need to position ourselves to those clients who were probably feeling that we are not able to match with the best.
It is not only the products which take an institution forward. It is also the processes and people.
It is the delivery of these products which will determine whether we can stand up to the commitment we have given to our customers.
I hope you agree with me when I say that none of the other efforts will succeed unless the delivery is smooth, seem less and create a pleasant feeling. I am confident that we will be able to stand up the challenge.
I would definitely like you to respond with some good ideas which can make us a prominent star in the financial world.
Regards
Anil Girotra
hello sir, good evening, I m feeling really very excellent that I will be able to communicate with you throgh this mode. I got this blogid from my mail which was sent by you. our bank has shown its excellence undoubtly but I would like to say that If we could achieve these all with such a non professional team then If we get a more disciplined , devoted team then sky will the team sir. I m perhaps very young to say all these things bt I said what I felt and observed during my starting of banking career. When I was preparing for the interview of Bank POs I went through a book of N S Toor "how to prepare for bank interviews". I had read in that book about what are the challenges of a bank. In that one of the challenge was better utilisation of human resources which I am observing here. The staffs are so casual in there approach that is beyond explanation. I have a lot of thing to say but I feel some limitations for me. That is why I am giving rest to my fingers. Good night sir.
ReplyDeleteHello Vivek,Good evening,I have your comments.thanks.I have following observations:
ReplyDeleteWe cannot generalise paint everyone with the same brush.our bank has many very committed and knowledgable people in the bank.The bank has several good things to talk about.It is indeed people who are responsoible for these good and remarkable things.I agree that there are several who are not committed or not orie3nted towards achieving excellence.Besides mental make up may be there are other factors for this.It is also a fact that we have to make these people also perform.For this afew things are important;
training in softskills
Job knowledge
leadership at unit or branch level
good products
empowerment of people at grassrootlevel
encouragement to performers
accounability for non perfoprmance
we at corporatelevel have taken several measures to ensure the above.communication with people is a very significant input.This blog is also a step in that dirction.
For a young enterant lik eyou my advice would be to learn banking as quickly as possible.Instead iopf doing repetitive job try and learn all jobs.Trat customerr as most important.He is infact a purpose for which we are there.read all circulars dilligently.
Atraining may not be possible for all products seperately.But we intend sending product's PPT to branch manager for telling everyone in branch.
you have a great future in the bank
My best wishes
Anil
Dear Anil,
ReplyDeleteI am truly elated to learn abou your present professional responsibilities.Congratulations!!!
Having known you as a great friend for more than thirty five years now, I know that you possess great qualities of head and heart with a striking balance and harmony between the two.
I am confident you will be able to make an immense and meaningful contribution to Andhra Bank and will be popular for your gentle and unbiased ways and your known honesty and integrity. At your level you need to have a good heart with a vision for the bank more than anything else. And you have a golden heart that will touch every employee in your bank and help promote a culture of mutual trust, respect and genuine mutual love among the employees.
All of us send our love,
Bushan Bhat
Canada
Dear sir,
ReplyDeleteGood to learn that you are directly communicating to the people. Infact many people at the hirercy do omit this, that is why they didnt get the true feedback from their own people and that leads to a 'DARKNESS". You have truely said 'ITS A MINDSET". Which make impossible to possible and vice versa. These things are not happening in my bank. We wish and i am hopefull that you will certainly get the target with your energetic team. We still remember you and wish to see us our CMD in near future! Keep it up! Regards. Ajay Swaroop